NEW YORK (AP) 鈥� The NFL will honor the Rev. Martin Luther King Jr. by displaying 鈥淐hoose Love鈥� in the end zones and on helmet decals for all divisional round playoff games this weekend.
鈥淐hoose Love鈥� and 鈥淚t Takes All of Us鈥� will appear on opposite end zones at the Super Bowl next month. Host teams will select the end zone stencils for the conference championship games.
鈥淒r. King鈥檚 message continues to guide how we show up in meaningful moments across the league,鈥� said Anna Isaacson, SVP of social responsibility for the NFL. “‘Choose Love鈥� has become an important and widely embraced message for our teams because it reflects the values Dr. King championed 鈥� dignity, empathy, and a commitment to our shared humanity. Bringing it forward in the Divisional Round and again at Super Bowl LX reflects that continued relevance.鈥�
鈥淐hoose Love鈥� was first introduced in 2022 when the Bills adopted it as a unifying message for their community after a . NFL teams have widely embraced the stencil, and it was featured at the Super Bowl last year following an .
The for the past six seasons. Teams featured an end zone message of their choice at each home game throughout the season, selecting from four options: 鈥淓nd Racism,鈥� 鈥淪top Hate,鈥� 鈥淐hoose Love鈥� or 鈥淚nspire Change.鈥� 鈥淚t Takes All of Us鈥� was stenciled in the opposite end zone for all games.
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