ATLANTA (AP) 鈥� delivered his final State of the State speech on Thursday 鈥� but it may not have been a farewell.
As the rare Republican who has defied and thrived, Kemp is still trying to mold politics in the battleground state in ways that could linger after he leaves office.
He wants to help his friend , a former University of Tennessee football coach, oust Democrat from his U.S. Senate seat. He’s supporting candidates for legislature and statewide office that adhere to his small government agenda. And he鈥檚 pushing to keep Georgia鈥檚 taxes low, arguing that doing so fuels the state鈥檚 economic growth.
Operating outside the national spotlight, Kemp offers a potential model for Republicans for a post-Trump future, one that’s more low-drama conservatism and less Make America Great Again populism.
鈥淏rian Kemp has been a force in Georgia politics the likes of which we may not see again for some time,鈥� said Stephen Lawson, a Republican strategist.
Kemp鈥檚 success is uncertain, and Democrats hope they can gain ground this year without him at the helm. They’re trying to for the first time since 1998, to a second term and inch their way toward legislative majorities.
But Kemp’s has been noteworthy at a time of national turmoil. to overturn Democratic President Joe Biden’s victory in 2020, a Trump-endorsed primary opponent in 2022. Kemp later reconciled with Trump without endorsing his election denial, and he’s managed to remain an influential voice in national politics.
鈥淗istorically, you鈥檙e either the back bench, bomb-throwing conservative candidate, or you鈥檙e the more moderate business candidate,鈥� said Ralph Reed, a longtime activist who chairs the Faith and Freedom Coalition. 鈥淏ut he鈥檚 been able to do both.鈥�
Kemp the tax-cutter
In his speech Thursday, Kemp said he wants to spend $1.17 billion from Georgia鈥檚 surplus to give income tax rebates of $500 per family or $250 per person, the fourth time he鈥檚 issued such rebates. He surprised no one by calling to speed up Georgia鈥檚 planned income tax cuts to get the state鈥檚 flat tax rate down to 4.99%.
鈥淲e must continue doing everything in our power to allow the hardworking men and women of our state to keep more of their hard-earned money in their pocket in the years to come,” Kemp said.
It鈥檚 the same version of an affordability agenda that Kemp has pushed for years, with a few new bells and whistles. He’s calling for $2,000 one-time bonuses for teachers and university and state employees. That’s a throwback to the that he delivered 鈥� $5,000 raises for every teacher. And he wants to increase retirement payments to law enforcement and endow $325 million for Georgia’s first comprehensive need-based college aid program
鈥淩efusing to grow government, budgeting conservatively and paying off debt aren’t flashy,” Kemp said.
It鈥檚 possible that Kemp could run for another office down the line. He鈥檚 been floated as a possible candidate for U.S. Senate or even president. But the die-hard University of Georgia graduate may just choose to go home to Athens.
鈥淚 think the Republican Party has changed forever,鈥� said longtime Democratic state Rep. Al Williams of Midway. 鈥淗is brand of Republicanism, I don鈥檛 know what kind of future it has in the MAGA world. He鈥檚 conservative but not crazy.”
Democrats, hoping to move toward the majority in the swing state, argue Kemp has kept tilting Georgia toward the rich. They remain dismayed that he to all adults, while arguing Kemp’s backing of and other social conservative causes belie his moderate image.
鈥淚 think that Brian Kemp as governor has not been honestly all that different than 22 years of Republican rule that has made the American dream less attainable for most Georgians,鈥� said Charlie Bailey, chair of the Democratic Party of Georgia.
A history of conflict with Trump
Kemp first upset Trump by to a vacant U.S. Senate seat in 2019. Trump had wanted then-U.S. Rep. Doug Collins instead.
Trump reacted negatively again in April 2020 when Kemp allowed Georgia businesses to mostly reopen during the pandemic
After the 2020 election, Kemp stared down weeks of pressure from Trump, refusing to call a special legislative session to overturn the results.
鈥淗e鈥檚 one of the few southern governors that showed some kind of guts when it came to Donald Trump,” Williams said.
With Trump partisans seizing control of the Georgia Republican Party, Kemp’s reelection initially looked dicey. But with support from key suburban swing voters who liked Kemp more than Trump, he clobbered Trump鈥檚 chosen candidate, former U.S. Sen. David Perdue, in a Republican primary, then cruised to a lopsided victory in a rematch with Democrat Stacey Abrams, unlike Kemp’s narrow 2018 win.
鈥淎fter 2020 he stood on principle and did what he thought was right 鈥� and he was rewarded for that in a major way in 2022,” Lawson said.
After that triumph, a Kemp-for-president boomlet stirred. Kemp never publicly embraced it, and he was backing away from the idea by 2023. But he of the Republican Governors Association, raising his visibility with donors nationwide. By August 2024, when Trump came to Atlanta and for 10 minutes during a rally, alarmed national Republicans brokered a truce, he needed Kemp to win Georgia.
Trump won his comeback months later, carrying Georgia.
Kemp seeks to shape the future, even if not on ballot
Kemp declined to run for Senate this year despite pressure from Trump. Some still believe he might have a future in national politics 鈥� maybe as a vice president or a Cabinet secretary in a future Republican administration.
Regardless of future ambitions, Kemp is still trying to shape Georgia politics. His biggest bet is on Dooley in the U.S. Senate primary in May. Two Republican congressmen 鈥� and , are also vying for the right to take on Ossoff. Dooley has been positioning himself in some ways like Kemp, an outsider betting he can keep the race focused on attacks on the Democratic incumbent.
Thus far, Kemp has stayed out of the race for governor, although one of the top Republicans jockeying to succeed him 鈥� 鈥� calls himself a 鈥淏rian Kemp Republican.鈥�
Kemp is also trying to stamp his imprint further down the ballot. For example, he appointed John King as insurance commissioner and Barbara Rivera Holmes as labor commissioner. They are Georgia鈥檚 first two Hispanic officials in statewide elected offices, part of a Kemp push to expand the party beyond white voters as Georgia grows more diverse.
鈥斺赌�
Associated Press writer Charlotte Kramon contributed.
Copyright © 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.
