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Labubu craze: A (somewhat) deep dive inside the viral toy sensation

What makes the viral Labubu toy so popular?

Is it a plushie, a rare collectible or a fashion accessory?

Whatever you think its purpose is, there’s no denying the enigmatic “” is causing quite the stir across the world.

It has wide eyes, nine sharp teeth, tall, floppy ears and fur all over.

At this point, whether you wanted to learn about them or not, you’ve probably seen videos of these demonic, yet surprisingly cute, fluffy accessories known as Labubus in videos online.

In the latest episode of “Matt About Town,” 海角精品黑料’s Matt Kaufax puts his somewhat serious investigative cap on to learn more about what makes the Labubu so appealing.

The investigation took Matt to City Center D.C., where a recent “Labubu Meetup” brought out hundreds of influencers, who all showed off their incredible collections.

Hear 鈥淢att About Town鈥 first every Tuesday and Thursday on 103.5 FM!

If you have a story idea you鈥檇 like Matt to cover,聽email him, or chat with him on聽听补苍诲听.

Check out all 鈥淢att About Town鈥 episodes聽here!

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Matt Kaufax

If there's an off-the-beaten-path type of attraction, person or phenomenon in the D.C. area that you think more people should know about, Matt is your guy. An award-winning reporter for 海角精品黑料, he's always on the hunt for stories that provide a unique local flavor鈥攁 slice of life if you will.

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