MOORHEAD, Minn. (AP) 鈥� It’s still winter in Minnesota, but for the people lined up Sunday in single-digit cold at the Moorhead Dairy Queen, spring is in the air.
The annual March 1 opening of the 77-year-old walk-up ice cream shop is a tradition, no matter the weather. Heavy snow, subzero cold 鈥� people will brave a blizzard for a Blizzard.
鈥淚t just says that we’re tough, and there are things that are really important to us,鈥� said Jerry Protextor, a retired pastor standing in line for a butterscotch milkshake and a chocolate-mint Blizzard. 鈥淚t’s just a part of community.鈥�
March is very much a winter month in the Upper Midwest, though the weather can vary wildly. The annual opening of the Dairy Queen 鈥渉eritage store鈥� brings the hope of spring and a familiar promise for people who need something to look forward to, especially with unrest in the world, owners Troy and Diane DeLeon said.
鈥淚t鈥檚 a sense of unity. It鈥檚 a tradition for many families,鈥� Diane DeLeon said.
Wintry weather typically has a long hold on the region, and that was certainly true Sunday, as the temperature was a brisk 6 degrees Fahrenheit (-14 Celsius) when the Dairy Queen opened. Patrons could gaze over snowy surroundings as they ate their icy treats.
An average of 1,200 customers stop by the DQ on its opening day. Some show up early and wait in their cars. Being first in line brings yearlong bragging rights. The store typically closes in late October.
Julie Bergseid arrived before 7 a.m. to be first in line after two years in a row as second.
鈥淯sually there’s a little bit of a line after a bit, so you gotta get here before they start,鈥� she said. 鈥淚t’s momentous that this is the start of spring, no matter what the temperature. This starts it, going to the DQ, getting your first ice cream of the season.鈥�
Bundled up in snow pants, long underwear, wool socks and mittens, she planned to sit down at a patio table and enjoy her barbecue, a Peanut Buster Parfait and a Dilly frozen treat.
鈥淚t won’t melt. That’s the nice thing,” Bergseid said.
Customers have their pick from an array of treats found almost nowhere else. Among the favorites is the Mr. Malty, a chocolate malt frozen on a stick; a Curly Shake, a shake on the bottom and a sundae on top; a Monkey Tail, a frozen banana dipped in chocolate on a stick; and a variety of discontinued Blizzard flavors.
鈥淚t’s just that we have always had and made those special treats through the years. Even though they’ve been discontinued, we still have them because we have the ingredients and why not make it?” Troy DeLeon said. 鈥淚f you still have the ingredients, 鈥榞ive the customer what they want鈥� is our feeling.鈥�
The Associated Press emailed and left a phone message for Dairy Queen’s corporate office for comment.
The Moorhead store is grandfathered to a point due to its age and focuses on customer service and having unique items, Troy DeLeon said.
The butterscotch milkshake that Protextor sought for his wife can’t be found at any other DQ in the area, he said.
鈥淲e have to go to the right Dairy Queen to do what she wants,鈥� he said.
Customers in coats, hats and gloves stood back near the street as others took their turn to go up to the windows to place their orders. No apps or kiosks for ordering here; just a knack for customer service, the DeLeons said.
People brought dogs and small children and took photos under a towering Dilly bar 鈥� a beloved chocolate-coated ice cream treat created in the 1950s at the Moorhead DQ. It seemed a bit like a summer day. Almost.
鈥淭his is beautiful today. I mean, it鈥檚 a little chilly, but the sun’s shining, it will get a little warmer,鈥� Troy DeLeon said. 鈥淭ypically it鈥檚 either snowing or probably closer to zero or below zero, so this is a beautiful day.鈥�
Copyright © 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.
