鈥淎I is really having a moment,鈥� said smart shopping expert Trae Bodge of
Experts say it鈥檚 changing how people shop, with Intuit QuickBooks reporting that AI use for holiday shopping is up 70% over last year.
Bodge said AI tools such as ChatGPT can help shoppers brainstorm gift ideas for hard-to-buy-for friends and family.
鈥淚f you鈥檝e never tried to use AI for holiday shopping, you鈥檒l be so thrilled with the information that you get,鈥� she said.
Bodge said general prompt-based versions, including ChatGPT, can help you come up with starter ideas.
鈥淓nter a prompt like, 鈥楳y best friend is really hard to buy for. She loves cooking and really innovative cooking tools. What would you recommend?鈥� And the AI chatbot will make a number of recommendations for you, which are really good for idea starters,鈥� she said.
Beyond general chatbots, Bodge said retailer-specific platforms, such as Amazon鈥檚 Rufus and Walmart鈥檚 Sparky, can go further by helping shoppers stick to a budget.
鈥淲hat鈥檚 interesting about AI is you can say, 鈥業 have $500 to spend. I have this many people to buy for,鈥欌�� she said. 鈥淓specially if it鈥檚 something more streamlined, like you need to buy for all your co-workers and you want to give everyone the same thing for the same price.鈥�
But don鈥檛 expect AI to help you find today鈥檚 best deal.
鈥淯nless you鈥檙e at that retailer using that AI, the general chatbots aren鈥檛 up to speed on what that specific deal is that day,鈥� Bodge said.
She recommended layering your research by using AI along with price-checking sites, such as or , and browser plug-ins from deal sites to make sure you鈥檙e getting the best price.
As AI becomes more common, Bodge warned shoppers to stay vigilant. Scammers are using technology too, so it’s best to protect yourself with security software and be cautious when clicking links from AI chats.
“I think that as we’re delving into AI, it’s more important than ever to start protecting ourselves from potential dangers,” she said.
She pointed to tools such as, which offers web protection and scam detection, as a smart investment for holiday shoppers.
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