WASHINGTON 鈥� Stories may not get more manly than this one: The makers of Carlsberg beer have come out with a line of grooming products for men. And, yes, a prominent ingredient is beer.
The Danish brewer鈥檚 Beer Beauty series includes shampoo, conditioner and body lotion, and the barley, hops and yeast from the beer, loaded with vitamin B, are reputed to be good for hair and skin, reports.
That’s right: Beer can help you look better, and not just when other people have had too much of it.
鈥淲e have researched into the subject, and the advice to use beer for hair and skin is older than the Carlsberg beer itself. And Carlsberg was founded in 1847!”聽Carlsberg Vice President Mikkel Pilemand tells Mashable.
One Carlsberg worker says he 鈥渢hought it was a joke,鈥� but Pilemand says the freeze-drying process to create the dried material that goes into the products 鈥渉as been forgotten and rediscovered鈥� a few times鈥� throughout history.
Check out Carlsberg鈥檚 video explaining the process:
It’s a popular line. A Carlsberg spokeswoman says it sold out in four days. It’ll have more next month. Find out more about the whole line, and sign yourself up for an alert when more is available, .
And, as the company says, please groom responsibly.
