D.C.-based marketing firm has opened The Gift Shop at Union Market, exclusively featuring brands and products from Black-owned businesses and designers.
The Gift Shop’s 1,700-square-foot space also doubles as the headquarters for Creative Theory Agency.
鈥淭he Gift Shop is not just about picking up a shirt or art print,” said Tamon George, co-founder of Creative Theory Agency. “It is about supporting Black businesses. It鈥檚 about economic empowerment and amplifying Black creative voices who are carrying the culture forward.”
The Gift Shop had a soft open Feb. 6 to kick off Black History Month, but officially opens Feb. 17 with merchandise from Black designers across the region, including candles, pillows, lamps and puzzles and clothing.
George, and co-founder Gary Williams Jr., expect it to be a cultural hub for Black-owned concepts, some of which have never had a brick-and-mortar presence.
It could lead to a big break from some of those designers.
Creative Theory Agency鈥檚 clients include Facebook, Netflix, Under Armor, Bevel, YouTube and Google. The firm helps companies develop brand identifies that speak to a diverse audience.
Creative Theory was named one of in 2020.
The Gift Shop at Union Market will be open Wednesday through Sunday from 11 a.m. to 6 p.m. Creative Theory currently plans to keep the store open indefinitely.
Union Market opened in 2012. It average 15,000 visitors per weekend and has hosted more than 500 retail pop-ups and events.
