will roll out a limited-edition doughnut flavored beer on Friday.
鈥淧roject Happy Hole-idayz鈥� is brewed by Asheville, , and is made with one-pound of Sheetz Glazed Vanilla Donut holes per barrel.
It will be available at , including those in Virginia and will be sold until current supplies last, and will not be restocked once sold out.
鈥淎s we鈥檝e expanded distribution, Sheetz has become an important retail partner,鈥� said Wicked Weed Chief Commercial Officer Justin Crouch.
鈥淲icked Weed鈥檚 relationship with Sheetz goes back to the early days, when we were a self-distributing brewery. During long road trips delivering beer across North Carolina, our sales team would start and end their days filling up our trucks and refueling with Sheetz food.鈥�
The beer is described as a deep golden pale ale with notes of fresh baked doughnuts, vanilla frosting, graham crackers, honey and malted barley.
Four packs of the 16-ounce cans will sell for $7.99 and will be available beginning at 4 p.m. Nov. 27.
鈥淭his year has been a rough one for all of us and we鈥檙e hopeful this beer can lift the spirits of our customers as we embark on the holiday season and look forward to next year,鈥� said Ryan Sheetz, vice president of marketing and brand for the company.
In addition to Virginia, the beer will be sold at Sheetz stores in Pennsylvania and North Carolina. Its Maryland stores are not on the list.
