WASHINGTON 鈥� Hilton鈥檚 new hotel brand, Canopy by Hilton, aims to feel local, instead of national, and its second North American location is open in North Bethesda, Maryland’s Pike & Rose complex.
There are only three of the new hotels worldwide, and two of them are in the D.C. area. The other North American location is at The Wharf on the Southwest waterfront.
In keeping with the local theme, the Maryland location is sourcing from nearby breweries, distilleries, farms and bakeries.
The 177-room hotel’s restaurant, Canopy Central Cafe, buys all produce from Maryland farms within 50 miles of the hotel. Its small plates menu is influenced by regional flavors.
Beer-lovers get nightly tastings of local Maryland craft beers, including brews from 聽in Rockville, in Laurel and in Damascus.
The rooftop terrace, called 鈥淧ike鈥檚 Perspective鈥� also features D.C.鈥檚 Rock Creek Bourbon from the first bourbon distilled in D.C. since Prohibition.
Breakfast includes croissants and pastries from Bethesda鈥檚 .
Snacks for arriving guests include Honey Sticks from Maryland鈥檚 and the hotel showcases neighborhood inspired artwork, furnishings and accessories.
Canopy also staffs what it calls 鈥淐anopy Enthusiasts,鈥� 鈥� local experts to give guests recommendations. (There is no shortage of recommendations at the Federal Realty Investment Trust’s Pike & Rose neighborhood, which has grown to more than 50 restaurants, shops and entertainment venues.)
The Pike & Rose Canopy by Hilton also offers guests free bike service, called 鈥淏ike & Rose.鈥�
The third Canopy by Hilton is in Reykjavik, Iceland, and 17 others are planned in the U.S. and abroad this year.
McLean, Virginia-based Hilton said it spent several years developing the Canopy concept. Research showed consumers wanted a local experience at each hotel.
